Independent experts are warning smokers against e-cigarettes: “They may be more dangerous than traditional cigarettes, as their ingredients are not known”, “They contain a lot of addiction-inducing substances”. The same experts take part in videos promoting nicotine replacement therapy (NRT) products.
For many long years almost 70% of smokers have been always declaring that they wished to quit. This is why the emergence of products that satiate the craving for nicotine among smokers reducing the habit or quitting it altogether spelled a veritable El Dorado for the big pharma. When NRT products began selling in USA in 1996 over the counter, their sales increased by 150% in just 2 years. The Times confirms that the current and growing popularity of e-cigarettes is one of key factors behind the dramatic drop of demand for NRT products among smokers.
This explains why, as early as at the stage of drafting the European Tobacco Products Directive, the representatives of pharmaceutical companies manufacturing NRT products demanded that electronic cigarettes be subject to the same restrictions as medical products . – Pharmaceutical companies were already afraid that e-cigarettes, classified as generally accessible consumption products, could be used by smokers to limit the damage caused by smoking or quitting, and consequently reduce the demand for nicotine replacement therapy products that they made and that had been, before e-cigarettes appeared on the market, the only products capable of satiating the nicotine hunger that follows quitting – explains Jerzy Jurczyński, eSmoking Association.
The fears and market predictions of those pharmaceutical companies proved to be fully justified: the effectiveness of quitting smoking with only the aid of e-cigarettes is now confirmed both by scientific research and the experience of many ex-smokers. The market of electronic cigarettes is growing dynamically – while the sale of nicotine chewing gum, patches and pastilles is dropping dramatically.
– We think that this map of struggle for the market of alternatives for smokers is an important background for many opinion-making statements on electronic cigarettes that are publically spoken by researchers actively cooperating with pharmaceutical businesses manufacturing NRT products. Unfortunately, these publications lack any information on the potential conflict of interests, which should otherwise be made known to all participants of the public discussion on electronic cigarettes – says Jerzy Jurczyński, eSmoking Association.
See how independent experts are warning smokers against e-cigarettes: “They may be more dangerous than traditional cigarettes, as their ingredients are not known”, “They contain a lot of addiction-inducing substances so that potential smokers go for more e-cigarettes”:
See how the same experts promote nicotine replacement therapy (NRT) products:
 The Directive of the European Parliament and Council 2014/40/EU, dated April 03, 2014, on the approximation of the laws, regulations and administrative provisions of the Member States concerning the manufacture, presentation and sale of tobacco and related products, repealing Directive 2001/37/EC
 COMMISSION STAFF WORKING DOCUMENT SUMMARY OF EVALUATION OF EFFECTS accompanying document: Motion Directive of the European Parliament and Council on the approximation of the laws, regulations and administrative provisions of the Member States concerning the manufacture, presentation and sale of tobacco and related products, Brussels, 19.12.2012.
 “Correlates of use of electronic cigarettes versus nicotine replacement therapy for help with smoking cessation”, Pallav Pokhrel, Addictive Behaviors, 39(2014); and others.
 “How Dave Navarro Quit Cigarettes”, HuffPost Live, 13.10.2015